SEO & GEO
We make your business easier for Google and AI assistants to find, read and cite. When someone asks ChatGPT, Perplexity or Gemini who does what you do, the answer should name you and link to you.
Search changed. More of your customers ask an assistant, read one answer and act on it.
Generative engine optimisation (GEO) is the work of making a business visible and correctly described in AI-generated answers, such as Google AI Overviews, ChatGPT, Perplexity and Gemini. It builds on the same foundations as SEO: a fast, well-structured site that machines can read and quote.
What you get.
Technical SEO
Crawling, speed, structure and indexing fixed at the source.
AI-visibility audits
We ask the assistants the questions your customers ask and record who they recommend.
Schema and structured data
Machine-readable facts about your business, services and locations.
llms.txt
A plain summary of your site for AI systems, kept up to date.
Content strategy
Pages that answer real questions in a way people and machines can quote.
Local SEO
Profiles, listings and reviews that put you on the map.
AI crawler access
Making sure the bots that feed AI answers can read your site.
Citation tracking
Regular checks of where you are cited, and where competitors are cited instead.
See an example.
The goal of GEO in one card: someone asks an assistant a question, and the answer names you and links to you.
How it works.
Audit
Google plus the AI assistants your customers use, checked by hand with the questions they actually ask.
Fix
Technical issues, structured data, llms.txt and crawler access, in order of impact.
Publish
Pages that answer the questions clearly enough to be quoted.
Track
A short report on rankings and AI citations, and the next round of fixes.
Questions.
SEO improves how you rank in search results. GEO improves your chances of being mentioned and cited in AI-generated answers. They share foundations, but GEO adds work on how clearly machines can read, trust and quote you.
Google AI Overviews, ChatGPT, Perplexity, Gemini and Microsoft Copilot, with the questions your customers ask.
Technical fixes can be picked up within weeks. Content and citations build over months. We report what moved and what did not.
No one can honestly promise that. We can make you far easier to find, read and cite, and show you exactly what changed.
Point us at a problem.
Tell us what's slow, invisible or held together with spreadsheets. A person replies within one business day.